Sally Roeckell believes in trusting the process and sharing good (and delicious) outcomes with the people around her. In addition to her blog “Table and Dish”, the many-hats-wearing entrepreneur started a business early this year that delivers extraordinary charcuterie boards and grazing tables, as well as Mini Grazing Boxes which emphasize serving food safely at home for her clients.
Roeckell learned about cooking while growing up with several generations of women who love to cook, especially from her mother who owns Penny’s Kitchen, a family restaurant in Northern Michigan. Armed with insights and a keen sensibility about preparing food, she is inspired by a “be fearless” philosophy about cooking. For her, food connects people through love and the generosity inherent in making and serving family and friends with her recipes. Here, she shares her thoughts and a few recipes that we think you’ll enjoy.
I’m a wife, teacher, mom, photographer, stylist, and friend. I’ve been a photographer for almost 40 years, with the last seven years photographing and styling food almost exclusively. My blog, “Table and Dish”, began as a request from my children for the recipes we have spent so much time making together over the years. We decided to name the blog Table and Dish because it is at a table, with a dish that it all happens.
Our conversations and quality time at the table over the years have played a huge part in the formation of our family. My intention was to create a catalog to curate and archive the memories and recipes I have prepared with and for my four children, husband, and friends, but it became so much more. The blog chronicles stories of my travels involving food, from shopping French markets in Provence to orchards in the Basque region of Spain to Street food in Morocco. All this has led me to work with amazingly talented teams producing content for food companies from local farms to international brands.
Today, together with my friend Jennifer McKinney, we have a new venture (food related obviously) called Sage and Jam Grazing. We create charcuterie and grazing boards, tables, and boxes of all sizes for any occasion.
In October of last year, what started as a conversation about our love to help others gather and celebrate in delicious ways became the infancy of Sage and Jam Grazing. We started slowly by filling a few orders and by January  we were taking orders for entire dining room table spreads for large crowds. With our sights set on large venues, weddings, and corporate events our calendar started to fill.
Then when the pandemic changed the plans of almost everyone on the planet we respectfully pulled back until people let us know that they were ready to gather again. Knowing we needed to pivot to meet the new need, and respecting and protecting peoples’ health led us to create our “Mini Grazing Boxes”, a personal size charcuterie box. It’s darling and delicious and has kept us very busy. Hostesses have been ordering one for each guest.
Each guest has their own personal charcuterie box filled with a selection of cheeses and meats, crackers, fresh vegetables, fruits, freshly roasted season nuts, and dried fruit. That and a cocktail and the party begins. For those who are comfortable sharing food from a common board we are still filling many orders from intimate boards for two celebrating a special anniversary to complete table spreads for showers and small weddings. We strive to customize our service to the individual comfort of each client.
This year, I think the holidays are going to have a different feel. I think the prevailing attitude will be more about gathering, serving simple food with new twists on flavors. Tradition seems more important than ever this holiday season, so I think we’ll crave food that represents our personal journeys and our shared experiences. Smaller, intimate groups with the focus on health, mindful eating, sustainability, and quality over quantity. No fuss!
My hope has always been to one day write a cookbook. Table and Dish started as a collection of recipes and experiences I’ve had that are all tied to the theme of food prepared creatively and simply, with love. I am most comfortable in the process of expressing my love, teaching, creating, and nourishing through food. That is why our company Sage and Jam Grazing started so organically. The idea of artfully arranging delicious foods to fill a need for others allowed me to share my love of food and creativity while serving others. In due time, we hope to go back to creating large scale charcuterie tables celebrating with abundance.
Is the process of educating, feeding, and helping others. I love being part of a collaborative creative team in a small kitchen or a large production set or venue. I love the energy produced once creativity and good ingredients collide. I often feel humbled that I have the privilege of doing what I love to do.
The problem is there really isn’t anything I haven’t liked. My favorite part has more to do with the experience than the food. I love experiencing how others gather whether at grandmother’s table or at a soup vendor in Marrakech, each favorite experience is about the love, authenticity, and generosity that flavors the experiences. The food is just a vehicle for the love.
Don’t ever be afraid to try anything new in the kitchen. So many people tell me they only want to cook with recipes under five ingredients. Sometimes the little bit extra is so worth the effort. And often, it’s not the effort you think it will be. It took me until I was over 50 to make my own bread for the first time. I have no idea what I was afraid of! Slow down and enjoy the process. If you know for a fact that the kitchen is just not your space, let others do it for you. All that, and buy really good knives!
“Sally Roeckell instantly makes you feel comfortable and cared for. Not only is she extremely talented at creating and styling, but she has the true gift of hospitality. Her Sage and Jam Grazing creates lavish spreads of gourmet foods with an artistic flair. Not only is the variety of food full of flavor, but their attention to detail and personalized customer service is amazing. The grazing scene brings people together, ignites conversation, and puts guests at ease.” – Kelly Barge, owner of Providence Vineyard, a luxury barn wedding venue.
“Dear Jennifer and Sally,
WOW, WOW, WOW! That’s all I have to say about the BEAUTIFUL charcuterie board you delivered to me on Saturday. It was outstanding and enjoyed by all! And there are not words to describe the coconut macaroons! I am dreaming about them! Help! They were beyond delicious!! Thank you both.” – Sara Peterson
“Sally has such a gift for putting together an artful charcuterie board. Her standards are set high before she starts the design process for each board. Sally’s Sage & Jam charcuterie boards are perfect for large to small gatherings. During these challenging times, Sally took the extra steps to design individual charcuterie boxes for each guest at smaller gatherings. Still artfully done however, in a safe manner.” – Christina Currie, owner Christina Currie Events
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